Lufthansa revamps mobile portal
Lufthansa has revamped its mobile portal mobile.lufthansa.com, which is designed for smartphone users.
The Airline has also updated the corresponding apps and added a number of new, practical functions. With this latest Lufthansa app, users of iOS- and Android-powered smartphones can receive automated flight status notifications in the event of gate changes or delays to their flight. This push service can be activated during mobile check-in or separately via the app and informs travellers about the current flight status.
The revamped app versions also boast a new look and a simpler page structure and clear design provides a faster overview of the functions. The navigation has also been completely redesigned. App users can now call up their details by swiping their finger across the touch screen. The most important menu points can be accessed from each page.
“Lufthansa stands for innovation and customer-friendly offerings. That is why we have fur-ther simplified the services apply particularly to mobile browsing - and made them even easier to understand,” said Vice President Global Leisure and Online Sales Christian Tillmans. Users have the option to store their login details for the personal area of the website in an encrypted form on the device. This means they do not have to re-enter this information each time they visit the site he said. In future, app users will also be able to save their travel documents or visa details and file them electronically. This does away with the need to re-enter the data each time they make a reservation or check in for their flight. The programme automatically enters the required details in the correct fields. The app also notifies passengers if their travel documents are close to expiring. The convenient storage function for mobile boarding passes is still avail-able in the app. Since September of last year, an interface to Apple's Passbook has al-lowed iPhone users to store all their travel documents in one place and access them easily.
In addition to its regular Internet presence, Lufthansa has provided a mobile website and tailored its design and service offerings to the needs of travellers on the move. Thanks to the smaller data volumes and the content, which is organised on small screens, the various pages can be accessed quickly and reliably by users on the go. The mobile offshoot of www.lufthansa.com now receives 140,000 visits per day and is continuing to grow in popularity. The most frequent information requested is flight departure status, followed by mobile check-in for passengers on the move. Each week, Lufthansa issues more than 300,000 electronic boarding passes. Increasingly, the mobile website is developing into a sales channel. About 1,000 tickets a day are now booked on mobile phones.