2014 Hyundai i10 launched as major new entry in city car market
The outgoing Hyundai i10 was a popular model amongst Maltese buyers, and the challenge of this new-generation model is to appeal to those existing value-oriented customers, while bringing enough gains in quality and refinement to be at the top of the Segment A.
This was stated by Francesca Mamo, Managing Director of Meridien Enterprises, importers and distributers of Hyundai in Malta during the launch event for the media to introduce the newly arrived New Generation Hyundai i10 in Malta.
The new model, Hyundai’s first one for 2014 is now in Malta and till February 15 is available at a special introductory price of €10,500.
The i10 is very appealing to the younger generation due to its sporty character, with an option of blue or orange interior. Standard features include A/C, power steering, front electric windows, the latest technology in braking system such as Vehicle Stability Management and all round six airbags. Other extras include heated leather steering wheel, smart card with Button Start and cruise control with speed limiter provide bigger-car comfort.
The biggest gains of all between the old generation of i10 and this model come in the interior, with its new refined and luxurious environment. Where the i10 leaves all its rivals trailing is in the amount of passenger space it offers; this is a car that could keep four six-footers comfortable on any journey.
The i10 represents a major step forward over its predecessor – to the point where it may be considered a cut above many competitors in the same segment. It is more spacious and refined, and it feels significantly classier than many other models in the same segment.
After scooping the 'Best City Car' category during CarBuyer’s recent awards, the latest i10 was also named ‘Car of the Year 2014’. CarBuyer, a leading car review website, awarded the overall title after the judges praised the i10 for its quality, refinement, style and value.
The latest accolade was Top Gear’s ‘Bargain of the Year’ award, a coveted prize awarded to the Hyundai i10 thanks to its “ability to provide customers with small-car buying and running costs without any of the associated compromises to refinement, comfort and build quality.