The spring /summer 2013 GUESS Jeans collection is fresh and passionate with glamorous Modern Pin-Up looks for her and Modern Vintage Rebel looks for him.

Women’s Collection

Spontaneous but always sensual with a colour palette composed principally of natural earth tones. A romantic mood heralds the high summer season with floral prints and fanciful interpretations of animal patterns, metallic organdy on a multitude of dresses, contrasted by thick knitwear with deep dye treatments and leather biker jackets.

White and beige are the base colours for this new theme with pops of mint, coral pink, tangerine and lemon. Details include pearled effects, hints of Lurex as well as use of gold and copper, metallic animal jacquard and variations on polka dot prints.

Worn denim comes in vitamin colours and relaxed sexy shapes are distressed, sprayed and treated for a totally new look.

Men’s Collection

For him, inspiration taken from legendary actors and musicians create a Modern Vintage Rebel wardrobe.

Denim in slim, crushed and engineered cuts includes blue-black washes, incorporating stonewash greys and black rinse with 3D effects, a flea market inspired mood with washed out finishes, handmade rips and weathering for an authentic look and to complete the offer New York City Blues presenting a complete spectrum of light to medium to dark blue casts. Bull denim is offered in a multitude of vivid rainbow colours.

Key items include t-shirts - a must in all rebels’ wardrobes - worn under motorcycle jackets and blazers, nylon bombers worn with slim white denim pants or a varsity jacket with waxed sleeves in denim over a dip dyed T-Shirt.

The colour palette presents an array of blues spanning from ice blue to cobalt and petroleum blue, deep yellows, new and vintage reds, pale orange and light pink. Graphics blend vintage themes with modern techniques, like in the use of old posters from the 60s with modern fonts. Knits feature denim heather, rainbow jersey and colour block fleece to warm on chilly summer evenings.