Last Updated 21 | 04 | 2014 at 09:54

Lifestyle

Ira Losco signs international endorsement deal with Brazilian summer footwear brand Ipanema

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di-ve.com news
editorial@di-ve.com

Malta’s leading songstress Ira Losco has sealed a two-year endorsement contract with Ipanema and was chosen internationally to be the face of their vibrant summer footwear.

The brand representative Carvel Malta also chose Eurosport to be their exclusive distributors for Malta.

"From our first meeting with the international team, I knew I would fall in love with this brand. Ipanema has a fantastic story and its products are all about comfort and perfection. That’s why I am proud to be part of this success story,” said Ira Losco, adding that she stood strong behind this testimonial.

Ipanema, whose global ambassador is Brazilian model Gisele Bundchen, is a widely renowned eco-friendly Brazilian flip-flop brand with a cutting-edge design.

Emphasising the importance of creativity and originality, Ipanema chose Ms Losco because she is constantly reinventing herself through her music and personal style.

“Our brand represents innovation and creativity, hence the slogan ‘always new’. Ira Losco is the perfect brand ambassador because she values her individuality. She is constantly looking into new styles to incorporate in both her music but her image. Not only is she an extremely talented singer, but she also has a fun and fresh take on life, bringing out the colourful and lively personality of our footwear,” a spokesman for Ipanema said.

“With Eurosport and Ira on board, we’re really looking forward to this new and exciting season,” said Branko Radojevic, director of Carvel Malta.

Eurosport Managing Director Christina Peresso said: “The range of footwear we received is very lively, vibrant and most importantly, comfortable. We are really proud that Ipanema chose Eurosport to be their exclusive distributors in Malta. This island is a fantastic place to market these summer sandals. We’re sure local and tourists alike are going to love them as much as we do.”

To celebrate the arrival of the range of summer footwear, Eurosport Malta is giving away two pairs of flip-flops a week. Customers are invited to “Like” the Eurosport Malta Facebook page, and “share” the photo of Ira Losco.

Ipanema footwear is available at Eurosport and other official outlets across Malta and Gozo. For more information visit www.eurosport.com/ipanema or www.facebook.com/eurosportmalta

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