Sweden’s ambassador at this year’s Eurovision Song Contest, artist Loreen, arrived in Malta from Frankfurt for the ‘Euphoria’ concert being held tomorrow at MFCC.

In her comments to the awaiting press, Loreen said that tomorrow's audience should expect a very diverse show, put together especially for the occasion. "I'm giving them my heart", the Swedish artist said.

Lorine Zineb Nora Talhaoui , now 28, was raised outside Stockholm, in a family of Moroccan-Berber origin, but is better known by her stage name Loreen. She launched her career when she took part in Idol 2004 television competition, coming in fourth place and releasing her first single, ‘The Snake’, in 2005. She moved on to work as a segment producer and director for several Swedish reality TV shows, and her first brush with Malta was in 2009, when she came to film on location. In 2011 she released the single "My Heart is Refusing Me" to commercial success in Sweden.

At the 57th annual Eurovision Song Contest held last year in Baku, Azerbaijan, Loreen assured that Sweden will be hosting next year’s event by sealing her triumph with 372 points with the song ‘Euphoria’.  Written and produced by Peter Boström and Thomas Gison, this is Loreen’s third single release and has already spent three weeks topping the Swedish charts, quickly surpassing Platinum status with neighbouring Norway and Finland also reporting no.1 positions of this uplifting anthem. Loreen's highly anticipated debut album is scheduled for a September release.

Loreen was the only Eurovision artist to meet local human rights activists in Azerbaijan stating that "Human rights are violated in Azerbaijan every day and one should not be silent about such things." This led to criticism by the Azerbaijan government who requested the EBU to prevent such meetings. Swedish diplomats had replied that the EBU, Swedish TV and Loreen had not acted against the competition's rules.  During a performance at Slavianski Bazaar in Belarus this month, Loreen met with the wife of political prisoner Ales Bialiatski, Viasna representatives and independent journalists, and expressed her support to political prisoners and signed the petition to ban the death penalty in the country. She later explained that she was fully aware of the risks of her actions, including the possibility of being stopped or arrested at the airport when trying to return home.

The ‘Euphoria’ concert being held on tomorrow  at MFCC, will including live local acts, and top local dance music artists Kurt Calleja, Tenisha, DJ Ruby, Brooke and emerging artist MsLeads. ‘EUPHORIA’ will be hosted by Nathan D and has been brought together by Stand Out Events. Until now the concert is open to anyone over 17 yrs, however the organisers are awaiting confirmation from the authorities to admit the younger fans as well.