5,000 piggy banks distributed to 200 schools as campaign is launched
The distribution of 5,000 piggy banks will start today as 200 schools participate in the annual charity event in aid of l-Istrina 2013. Last year, the Piggy Bank campaign raised €210,000 for l-Istrina and the aim this year is to exceed this amount during the two month campaign.
This year’s edition of the L-Istrina BOV Piggy Bank campaign was launched at San Anton Palace by the President of Malta and Mrs Abela. All principals and heads of public, religious and independent schools joined President George Abela and Mrs Abela to launch l-Istrina 2013 BOV Piggy Bank campaign.
“This is the first time that 250 heads and principals have gathered together to launch the Piggy Bank campaign publicly. Without doubt the support of each and every principal or head has been instrumental in the success of the Piggy Bank campaign. The funds collected over the past four years increased significantly year over year and this is due to the fact that heads and principals take ownership of the campaign and organise a series of activities in their respective school to encourage children to donate by participating in the various initiatives,” said President Abela.
“The Piggy Bank campaign delivers a very important message to school children, that of saving. In this case our future generation is also being exposed to saving and donating for a charitable cause. Nevertheless, the culture of saving will be instilled in our children and that is a very important lesson which should serve them in the future to spend their savings wisely,” Dr Abela added.
“It gives me great pleasure to represent Bank of Valletta during the launch of the L-Istrina Piggy Bank Campaign, which this year marks its 10th anniversary. This campaign is very dear to us because it touches upon several important pillars that we treasure in our Community Relations Programme. Through this campaign, the young generation experiences the beauty of donating without expecting anything in return. It is important for us to be part of this national campaign for solidarity,” said BOV Chief Executive Officer, Charles Borg.
Mrs Margaret Abela will be visiting various schools during the next two months and various activities are organised by each school to showcase the talent of young children.
Deloitte have been tasked with overseeing the Piggy Bank campaign and will be responsible from the beginning, when the piggy banks are distributed, to the end when all the piggy banks are collected and the funds collected are deposited directly at the bank by the financial services and auditing firm.
The Armed Forces of Malta will be responsible for distributing and collecting 5,000 piggy banks to the 200 schools participating in the BOV Piggy Bank Campaign.