TBWA\ANG creative Strategic Partners for BLM Conference 2014
TBWA\ANG have been appointed creative strategic agency partners for this year’s Business Leaders Malta (BLM) Conference, Growth+. The conference will be held on February 28, 2014, at the Radisson Golden Sands Resort.
This year’s theme, Growth+, has been creatively supported by TBWA\ANG, and revolves around a pharmaceutical concept with the tag line “Essential vitamins to boost your business” appearing throughout the campaign. Additionally, the Agency has conceptually created this year’s bespoke invite and has been appointed to support all traditional and online advertising campaigns, as well as BLM website’s redesign.
BLM Conferences are known to be unique, and their invites are no different. This year’s invitation came in the form of a pill box with humorously instructional pamphlet inside.
According to Ivan Filletti, CEO, TBWA\ANG, “We are a strategic creative agency that challenges briefs and helps clients craft better consumer propositions with fantastic creative solutions. We pride ourselves on being business partners rather than advertising suppliers.”
Growth+ will focus on both organisational and personal growth in order to offer business leaders food for thought on maximising potential. A rich programme featuring keynote speakers and panel discussions will tackle innovation, mergers and acquisitions, internationalisation and personal growth.
“Business Leaders Malta is made up of a team of creative and innovative individuals. Such a team is complemented by TBWA\ANG who constantly support our initiatives thus creating an excellent partnership in pursuing disruptive marketing campaigns,” said Morgan Parnis Managing Director Business Leaders Malta.