Last Updated 07 | 12 | 2012 at 10:43

News wins Tourism award

Article By: news

The Malta Tourism Authority’s portal has won the “Best Use of Technology in the Tourism Sector” award in the second edition of the Malta e-Business Awards organized by the Malta Communications Authority., the main vehicle for MTA’s online presence was originally launched in 1996 but the destination marketing portal experienced several redesigns over the years. The most recent major update took place in 2007, as the site continued to be expanded and updated constantly ever since. Late in 2010, MTA initiated the process to commission a new version of the portal that takes into account the recent advances in technology, shifts in trends and the changing profile of the visitor.

Available in ten languages, the Visitmalta portal targets a variety of audiences. Primarily acting as a destination marketing website aimed at the consumer at large, the e-Portal also targets specific sub-groups based on demographics, such as families, young and mature couples, and special interest such as divers, language students, honeymooners, health and spa, etc.

In addition, the website also serves as a reference tool for travel trade professionals, such as tour operators and travel agents, in researching itineraries and packages for their clients.

Some of the features of the new version of are an improved search functionality; a Geographic Information System using Google base-map to locate points of interest and tourism related establishments; an Interactive Trip Planner and full integration with Facebook, Twitter and other social media.

Director of Visitmalta at MTA, Michael Piscopo commented that the Malta Tourism Authority is constantly seeking new and effective ways of reaching its target markets. “Conscious of the increasing importance of online channels as primary conduits for tourism promotion, MTA has allocated a bigger share of resources to the promotion of the Maltese Islands via electronic media,” Mr Piscopo said.

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