Lewis Hamilton to drive MP4-26 in Malta
2008 World Champion and Vodafone McLaren Mercedes driver Lewis Hamilton will perform for the first time even in Malta in the Vodafone McLaren Mercedes MP4-26 car on December 9 as part of Vodafone’s latest initiative aimed at helping people who believe in themselves and achieve more. Lewis Hamilton will be performing laps in his MP4-26 race car as part of ‘Paqpaqli għall-Istrina 2012’, during which one lucky fan can win a hot lap with the racing driver by participating in a competition open to everyone.
The initiative Raise Your Game goes beyond the commercial aspect and touches on the social aspect of pushing all the members of the Maltese community a little bit further. Founded on the restless human desire to make progress in small and big ways Vodafone together with Vodafone McLaren, Mercedes and driver Lewis Hamilton are promoting the desire in all of us to be better
Vodafone Malta CEO Balesh Sharma said that the Raise Your Game philosophy is ingrained in the way Vodafone acts and through the initiatives that Vodafone has introduced including the latest Smartphone Crew which help people maximize the potential of their Smartphones and devices. Vodafone believes in touching in a positive way the lives of the people in the community it works in, “I am proud that Vodafone has come up with an initiative that goes beyond the commercial parameters. This is a once in a life time opportunity. It is an initiative that endorses the attitude that we can all do better. This outlook to life has never been the exclusive characteristic of racing car drivers or Olympic athletes or world famous musicians. It’s in all of us. It’s a positive attitude that we can do better in everything we do, even in the very little steps we make throughout the day that will ultimately help us make a big difference. I am proud to be presenting this initiative to the Maltese public and hope that all Maltese citizens will embrace this positive outlook to life,” the CEO said.
Director of Auto Sales Ltd Bernardette Bonnici Kind, stated that Mercedes-Benz, Vodafone and McLaren are leaders and innovators in their respective areas of operation, raising the game in their own ways. “We are therefore delighted to be involved in Vodafone Malta’s initiative, Raise Your Game,” she declared, “it is actually one of Mercedes’ core values to always strive harder, to achieve more, to provide excellence in their vehicles and customer relations. Having the Vodafone Mercedes McLaren F1 car on display at the Mercedes-Benz showroom will also be a special treat to the huge amount of F1 followers in Malta and owners of Mercedes-Benz cars who will have an opportunity to have a closer look at this marvel prior to it being driven by Lewis Hamilton himself.”
Vodafone is also working closely with established names such as Tenishia, the production team behind Venere, Paqpaqli għall-Istrina, the Foundation for Information Technology Accessibility (FITA) and KDH Educational Workshops to cover areas such as creativity with children, music, sports, fashion and the social aspect.