Maurice Lacroix, FC Barcelona’s Official Watch Partner
Dynamic Swiss watch brand, Maurice Lacroix, is pleased to announce a three-year partnership agreement with FC Barcelona - considered as one of the world’s most prestigious football clubs with a global fanbase of over 300 million admirers and 100 million social media followers. Becoming the “FC Barcelona Official Watch Partner” represents a landmark in the history of Maurice Lacroix.
Through this innovative partnership, Maurice Lacroix and FC Barcelona will join in facilitating access to the world of high-quality Swiss luxury for football fans and watch aficionados alike. Furthermore, both brands aim to remain close to their fans, speak the same language, and offer every one of them a high-quality Swiss luxury product. An affordable “fan’s” watch will provide an entry-level opportunity for Swiss timepiece ownership. For lovers of mechanical timepieces or for those wishing to make the big jump, a stunning “player’s” watch and a sophisticated “executive” model will also be sold in all FC Barcelona boutiques and in the extensive worldwide network of official Maurice Lacroix retailers, including all Diamonds International outlets in Malta.
Since the launch of its first watch in 1975, the stylish Swiss watches conceived by the creative and ambitious design team at Maurice Lacroix have gained international recognition. Maurice Lacroix timepieces offer eclectic and playful designs, patented technologies and new ultra-performing materials. All are imbued with the enduring values of quality, reliability and authenticity. Just like FC Barcelona, Maurice Lacroix is a symbol of success that is all about style, substance, and a relentless passion for progress. Riding this wave of shared values and ambitions, the Swiss watchmaker and the Catalan football club make a perfect team in jointly exploring innovative ways of reaching out to both football fans and watch lovers.
Speaking about the partnership, Marc Gläser, Managing Director of Maurice Lacroix said, “Maurice Lacroix is proud and very excited about this exceptional partnership. Our brands relentlessly strive for perfection and together we will form an impressive, striking and successful team.”
Maurice Lacroix watches are exclusively available at Diamonds International in Valletta, Portomaso, the Malta International Airport and the Hilton.