Yamaha Factory Racing gets Monster Energy
Yamaha Factory Racing has announced a Sponsorship and Partnership agreement with the Monster Energy Company (MEC) for the 2013 and 2014 seasons.
As a result Monster Energy branding will be on both the Yamaha YZR-M1s and leathers of Jorge Lorenzo and Valentino Rossi as well as on all team clothing and team equipment.
Reigning MotoGP World Champion Lorenzo has a personal engagement with Monster Energy and Yamaha included in the agreement while Valentino Rossi’s personal agreement with Monster Energy will be complementary to the agreement between Yamaha Factory Racing and MEC. The agreement between the satellite Monster Energy Yamaha Tech3 team and Monster Energy will remain unchanged and is unaffected by the Yamaha – MEC agreement.
Lin Jarvis, Managing Director, Yamaha Motor Racing
Monster Energy is already a major partner to Yamaha’s top global sports activities in many domestic and international racing activities around the world in Motocross, Supercross, Endurance and Superbike disciplines and they have also been the title sponsor of the Monster Energy Tech 3 Yamaha team for the past 4 years, Managing Director of Yamaha Motor Racing Lin Jarvis, explained.